Monday, February 14, 2011

INDIAN WINE INDUSTRY ANALYSIS
















India has emerged as a country with immense potential for wine industry at the global front. Despite the country’s vast population of around 1.2 Billion, the consumption of wine remains extremely low. The low per capita consumption level indicates a huge potential for growth in the Indian wine market in the coming years. Changing life style patterns and drinking habits will further boost the growth of the Indian wine industry.

According to our latest research report “Indian Wine Industry Analysis”, wine consumption volume in India is expected to grow at a CAGR of around 30% during 2011-2013. The major factors responsible for growth in the Indian wine market are favorable government policies, increasing disposable income, and the availability of foreign brands.

Our research indicates that imported wines dominate the premium wine segment in the country as they are heavily priced. However, the total consumption is still dominated by the domestically produced cheap wine. To cater to the growing demand for foreign wines, local players are including affordable imported wines in their portfolios to attract new consumers.

Further, our report provides insight into India’s wine consumption in terms of domestically produced and imported wines, price structure, sales by location, type of wine consumed, a possible regional segmentation, major wine producing areas, distribution channels & leading wineries in India, consumer taste and preferences, wine imports & exports.

Besides, the report analyzes factors critical to the success of the wine industry in India. It has also identified key players in the market and included their business description along with their recent activities. Additionally, the report sheds light on the emerging industry trends and discusses the market structure, current, and past market performance of the Indian wine industry. Forecasts for potential wine consumption have also been presented to provide better understanding of the Indian wine industry.

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